For emerging industries, vanity numbers are an indispensable branding tool, allowing small manufacturers to engage in successful business-to-consumer marketing for a relatively low cost.
Vanity numbers are a business marketing tool, popular for their consumer-captivating qualities and easy memorability. Any business, no matter how big or small, can purchase and use a vanity number. The process is a simple matter of selecting the right vanity number for your company, ensuring its availability, and purchasing it at the right price.
According to the Mountain Marketing Group, 90% of Americans use toll-free numbers. Using a vanity number ensures that they use your toll free number. A good vanity number sticks in the mind of the consumer, allowing your company to beat the phone-book competition.
For emerging industries, vanity numbers offer a quick and easy branding opportunity. Consider the growing international popularity of green products, for example. Does your company use green energy? Market natural products? Could it? Choosing a vanity number is your opportunity to select the best, most marketable aspect of your company, and ensure that consumers associate it with your business.
An important part of vanity number branding is analyzing the competition and determining what your business can do to give it that essential edge. This branding process can be divided into three steps: